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This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment [...]
The decision to go from worker bee to your own boss is often very scary. Most new entrepreneurs in this field begin while doing “freelance” work on nights and weekends. This is most always the first step to test the waters and see if you can truly be your own boss. The [...]
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Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, [...]
Graphic designers are artists in business. Graphic designers need to not only have an artistic inclination in life, they also need to have a knowledge base that includes art history, painting, typography, illustration, photography and computer design software.
To become a successful graphic designer, one must have excellent interpersonal skills and an ability to sell ideas [...]
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