Design for Response: Creative Direct Marketing That Works

January 12, 2011 | By admin In Graphic Design | Comments Off
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Design for Response: Creative Direct Marketing That Works Review

Design for Response: Creative Direct Marketing That Works Feature

  • Marketing that works

Design for Response: Creative Direct Marketing That Works Overview

This book gathers some of the world’s best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Reveals the strategy and creativity behind seven highly successful, highly inventive projects.

Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.

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Go Faster: The Graphic Design of Racing Cars

January 2, 2011 | By admin In Graphic Design | Comments Off
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Go Faster: The Graphic Design of Racing Cars Review

Go Faster: The Graphic Design of Racing Cars Feature

  • ISBN13: 9783899552799
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Go Faster: The Graphic Design of Racing Cars Overview

Stripes, numbers, colors, and logos- the graphic visual look of a racecar has to stand out from all the others as they go zooming by. Most people don’t know that racing cars from the likes of Porsche, Ferrari, Maserati, and Lotus were given their looks not by marketing strategists or designers, but by pure chance. Go Faster is a collection of over one hundred examples of racecar design that documents the carefree anarchy in which they were created. In the book, each colorful racing car is featured next to a blank, white model. Thanks to this juxtaposition, Go Faster not only takes its readers on a breakneck ride through images of racing history, but also shows them exactly how the graphics modulate the look of the vehicle. The neutral models in the book also give readers ample opportunity to imagine their own possibilities for graphic design in motor sports. In this way, Go Faster makes an ideal gift for anyone interested in racing and high speeds.

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Young German Design: Fresh Ideas in Graphic Design

December 29, 2010 | By admin In Graphic Design | Comments Off
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Young German Design: Fresh Ideas in Graphic Design Review

Young German Design: Fresh Ideas in Graphic Design Overview

This is a declaration of love to German design – a colourful, fresh, inspiring creative show of Germany’s contemporary graphic design scene. Thirty young studios present not only their works but also their informed personal views on the subject of indigenous German design. The volume includes an essay on the history of German design as well as eleven revealing interviews with established professionals of the scene. This is a graphic presentation of high class German workmanship.

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Icons of Graphic Design, Second Edition

December 16, 2010 | By admin In Graphic Design | Comments Off
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Icons of Graphic Design, Second Edition Review

Icons of Graphic Design, Second Edition Feature

  • ISBN13: 9780500287293
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Icons of Graphic Design, Second Edition Overview

Documents the impact of more than one hundred years of aesthetics, form, and content on developments in graphic communications.

This unique history of design, documenting over a century of creative brilliance, has now been brought into the twenty-first century. Showcasing the most influential designs and designers from 1900 to the present, this outstanding collection illustrates how the best ideas perpetuate themselves over time, one great concept inspiring the next.

More than one hundred seminal images—one from each year—are shown alongside the works that influenced their creation and the designs that were inspired or evolved from them. Examples include work from both famous and anonymous graphic artists from Toulouse-Lautrec to Milton Glaser and Art Chantry, visually juxtaposing each example to illustrate a theme or artistic device. 860 illustrations, 675 in color.

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