Retro Style Graphics (1000s Palettes Series) Review

The two reviews so far that state that the book is “low on content” don’t get the point of “Retro Style Graphics:” it’s a printed sourcebook with a CD packed with resources so that the buyers of this book can get to work with their own creations.

Unlike the Taschen series of books, where we get to see prints and photos for inspiration, RSG helps designers with a quick and easy reference to all the resources offered. Think of it as a Pantone Color Chips book, but for Illustrator and Photoshop brushes, color palletes, fonts and vectors.

Detractors of this book might think it’s not worth the low price for which it sells, but when designers are inundated with information, management of digital assets can, more and more, become a chore. RSG is accessible, easy to thumb through, and well-organized. It makes finding the materials on the CD easy. The savings in time, as well as the resources themselves, make this book valuable for all my retro design projects.

Retro Style Graphics (1000s Palettes Series) Feature

• ISBN13: 9781906245160
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Retro Style Graphics (1000s Palettes Series) Overview

A style sourcebook with 1000s of retro design ideas and palettes for graphic designers to use and be inspired by. Attached FREE CD with 1000s of vector graphics, patterns, textures and palettes for a PC & Mac.

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Causing One to Have a Clear Picture in the Mind: Graphic Design (Dutch Design) (Dutch Edition) Review

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Clear communication is the key to success.

As a marketer, you know how your website should look, what it should say, and what features you’d like to include to maximize your push-to-web campaigns. You even have someone ready to start implementing your vision. You’ve thought of everything, right?

Well, maybe not everything.

Will your site use HTML or ASP? Does your hosting company support the forms you plan to use to capture lead data? Is your server on a Windows or Linux platform? How many unique design templates need to be coded? These are just a few of the technical decisions your web developer needs to make before coding begins. That is if you want to avoid budget and schedule crushing issues during the development of your site.

We all know that bridging the gap between the non-technical and the technically savvy can be challenging at best. Who hasn’t experienced that sinking feeling when a developer reveals you can’t ask customers the questions you planned (and assumed would be possible) during order check out because you need to integrate with a database to do so. And, adding database integration is going to put you over budget and behind schedule. Fortunately, these moments can be avoided with some upfront planning and clear communication between the marketer and the web developer.

But how can you merge these two worlds–effectively and efficiently–while maintaining your (and your technical person’s) sanity?

To define and communicate your non-technical vision to your technical Webmaster or developer, you need a plan. Actually, you need a Website Planning and Requirements Document, a Website Functional Specification, and a Website Content Specification. For now, let’s focus on the Website Functional Specification because it answers all the pertinent technical questions regarding your website’s goals, layout, functionality, content, and technical requirements your developer will need. Developing a website functional specification requires you to tightly interact with your developer throughout the planning process and should cover the following sections in DETAIL:

The elements described above not only ensure your web developer understands your vision for the site, it also establishes a baseline from which you can agree to make changes and tradeoffs based on technology, budget, and schedule. More importantly, you will both have a solid understanding of what the site needs to look like and do upon completion.

Working with your technical person while finalizing this document will gain his/her buy-off on the project and make the development process go much more smoothly-all while avoiding those hair-pulling moments between the non-technical and technical we’d all like to avoid.

Go-To-Market Strategies is a resource center for sales and marketing professionals and business leaders. Our tools, templates, and services help companies achieve big aspirations with limited budgets.

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