The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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I’m starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as “I can’t accept jobs for which I can bill less than 8 hours’ work”), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out – or considering starting out – on a solo creative business.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business Overview
The most comprehensive business companion available for those just starting out or expanding operations in the design field. This updated edition of an industry standard furnishes all freelance graphic designers, art directors, illustrators, copywriters, and design-shop principals with the tools needed to move ahead in the design business. From getting launched to running a multiperson shop to retiring comfortably, this book covers it all and includes sample business forms.
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